Full Job Description
Position: Digital Content Strategist
Location: East Windsor, Connecticut
Company Overview
Join us at InnovateTech, a leader in digital innovation, where we harness cutting-edge technology to empower brands and businesses globally. Based in vibrant East Windsor, our mission is to create unparalleled digital experiences that resonate with audiences and drive significant results. With a rich portfolio ranging from e-commerce to immersive multimedia projects, we are dedicated to staying ahead of the technological curve while maintaining a commitment to excellence.
Why Work with Us?
- Dynamic and Inclusive Work Environment
- Opportunities for career development and advancement
- Health, wellness, and work-life balance initiatives
- Collaborative teams focused on creativity and innovation
- Competitive salary with comprehensive benefits
Job Overview
We are looking for a passionate and innovative Digital Content Strategist to join our cutting-edge team in East Windsor. This role is pivotal in shaping our content strategy and enhancing our brand's online presence. As the Digital Content Strategist, you will be responsible for creating and executing innovative content strategies that align with our brand’s goals and resonate with our target audiences. Your expertise will contribute significantly to our ongoing mission of delivering engaging, high-quality content that establishes and strengthens our digital footprint.
Key Responsibilities
- Develop comprehensive content strategies that align with our business objectives and audience needs.
- Conduct in-depth market research to identify content opportunities and trends in the industry.
- Create, curate, and manage high-quality digital content across multiple platforms, including websites, blogs, social media, and email newsletters.
- Collaborate with cross-functional teams including marketing, design, and analytics to ensure cohesive brand messaging.
- Analyze and report on content performance metrics, making data-driven decisions to optimize future content strategies.
- Stay abreast of digital marketing trends, emerging technologies, and best practices to continuously enhance our content approach.
- Engage with our audience through content to foster community, build relationships, and enhance customer loyalty.
- Manage a content calendar and coordinate with internal and external stakeholders to ensure timely content delivery.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3-5 years of experience in digital content strategy or a related role, preferably in a fast-paced environment.
- Proven track record of developing successful content strategies that drive engagement and conversions.
- Strong understanding of SEO best practices and analytics tools.
- Excellent writing, editing, and analytical skills, with a keen eye for detail.
- Familiarity with content management systems (CMS), digital asset management, and social media platforms.
- Ability to work independently and collaboratively in a team-oriented environment.
- Creative mindset with a passion for storytelling and staying ahead of industry trends.
Preferred Qualifications
- Experience in a technology-driven or e-commerce environment.
- Knowledge of HTML/CSS and basic web design principles.
- Familiarity with graphic design tools such as Adobe Creative Suite or Canva.
Benefits
- Competitive salary and performance bonuses
- Comprehensive health insurance, including dental and vision
- Generous PTO policy and paid holidays
- Retirement plan with company matching
- Professional development and training programs
- Flexible work arrangements to support work-life balance
How to Apply
If you are ready to take your career to the next level and make a significant impact in the digital landscape as a Digital Content Strategist, we want to hear from you! Please submit your resume, cover letter, and a portfolio showcasing your previous content work.
Join Us!
At InnovateTech, we believe in the power of ideas and the importance of creativity. We are committed to fostering a diverse and inclusive workplace where every team member can thrive. Become a part of our journey as we explore new horizons in digital content strategy. We look forward to your application!